Compare
Fernly or Theo for your practice?
Theo is an AI website service for small businesses of every kind: you describe your business, see a draft and direct the changes in chat. We are a team that builds for health practices, with booking, intake forms and client records.
| Fernly | Theo | |
|---|---|---|
| Who builds the site | Our team, from a few questions you answer | Its AI, directed by you in chat |
| Monthly price | $33, $59 or $125 a month | $29.99, $69.99 or $129.99 a month |
| Upfront | $79 to build and launch, with the first month free on monthly plans | None. The first draft is free, and publishing needs a plan |
| When it is ready | Sent for your approval by day 7, live once you approve it | A draft quickly, then as long as you spend refining it |
| Later changes | We make them. For the first 30 days on Launch, always on Plus and Growth | You ask in chat, using monthly credits |
| Online booking | An add-on on any plan, or Book buttons to the tool you already use | One-to-one appointments, on every plan |
| Made for health practices | Yes. Treatment menus, intake forms and client records are built in | Many trades. It links out for intake forms and client records |
Theo's prices and features as shown on theo.site/pricing on November 3, 2026, before tax. They may have changed since, so check their page.
Which one fits.
Theo may suit you better if
- You want to see a draft before paying anything.
- You like directing changes yourself in a chat.
- You want new search pages drafted every week and will review them.
Fernly may suit you better if
- You want people, not a chat box, making the decisions about your site.
- You want intake forms, a client list and booking in one place.
- You are in a regulated profession and want the words written with that in mind.